Hi, I'm Lucy...So happy you're here!
Welcome to my Masterclass
Hey, Thank you for finding me here...
Do you want to look effortlessly chic every day but confused about what to wear ... cool, but age appropriate? Do you stand in front of your exploding wardrobe yet rotate the same sort of outfits week in, week out? I can help you.
So much about fashion can seem daunting and confronting, there are so many choices available. I am going to teach you how to find your style and pull it all together. We will find, in your existing wardrobe, incredible outfit choices you never believed possible.
I want to show YOU how to be the chicest woman in the room.
I have dressed literally thousands of women over the last 30 years.
So many feel they have lost themselves and their style, as they have been so busy putting everyone else first. They miss their former selves, are confused about what to wear and in a clothes rut. They dress more out of habit than feeling inspired, with an exploding wardrobe and "nothing to wear".
I am here to serve. All of my fashion companies have been built from vision, love & grit. My greatest joy and gift is empowering women through fashion. I help them find their style, rock a new look that they seriously feel beautiful in.
That’s why I have developed a way to help more women through my Masterclass...
"Being a fashion entrepreneur is secondary to my love of helping women find their style in a way they ever believed possible."
Whilst I sell my Masterclass and one-on-one services, I would love you to know the vast majority of my work is offered to you 100% free of charge.
Join my Style Tribe and receive a weekly Style Guide, insight into all things style and creative, cool down-to-earth fashion blogs and posts with love and fun.
For those who do buy my services, thank you… part proceeds of sales go to Beanies for Brain Cancer.
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"I think that what I often see is that people are frightened of fashion and that because they’re scared of it, or it makes them feel insecure they put it down… I think that’s usually because they feel in some ways excluded or not part of a cool group."
"Fashion hits so many things that I love. It's art, interiors, creativity..."
Lucy's Style Journey
… if you like the entrepreneurial stuff.
Lucy founded several premium retail stores:
Winning retailer of the year, PLATINUM was without doubt the hottest place to shop. Pre on-line Lucy sourced a mix of the most sought after brands worldwide and created a mecca for the fashion elite in Adelaide. Always that perfect mix of price point and cool.
PARI was a chain of 3 stores with a high-end mix of cool fashion, art, homewards. A mecca for bohemian luxe. Home to her own label ANGEL WINGS, as well as co-designed brands PARI THE LABEL & JOPHIEL. All home wares were curated and developed with makers in India, China and Indonesia. Luxe rugs, cushions, throw developed to work back with fashion collections. Large containers shipped from overseas many times a year. Show cased at premium Australian trade shows, selling into many hundreds of stores Australia wide.
Lucy established South Australia premium fashion agency LUCY MACGILL AGENCY (LMA). With her stylish team they represented the best local and international brands. Sought after by many designers to have LMA represent their brands, Lucy was strategic in picking the perfect mix of brands. Proudly representing brands such as Australian Fashion Labels, House of Harlow, AG by Adriano Goldshmeid, Jac+Jack, Suboo, Tigerlily, Johnny Was, plus many more..
In her long list of enterprises she has her styling business. From editorial, celebrity styling, personal styling, shopping, wardrobe makeovers and vacation packing.
Lucy was founder and designer of ANGEL WINGS, she then went on to co-design JOPHIEL and PARI THE LABEL.