Hi, I'm Lucy...

So happy you're here!

Welcome to my Masterclass

Hey, Thank you for finding me here...

Do you want to look effortlessly chic every day but confused about what to wear ... cool, but age appropriate? Do you stand in front of your exploding wardrobe yet rotate the same sort of outfits week in, week out? I can help you.

So much about fashion can seem daunting and confronting, there are so many choices available. I am going to teach you how to find your style and pull it all together. We will find, in your existing wardrobe, incredible outfit choices you never believed possible.

I want to show YOU how to be the chicest woman in the room.

Get Started

I have dressed literally thousands of women over the last 30 years.

So many feel they have lost themselves and their style, as they have been so busy putting everyone else first. They miss their former selves, are confused about what to wear and in a clothes rut. They dress more out of habit than feeling inspired, with an exploding wardrobe and "nothing to wear".

I am here to serve. All of my fashion companies have been built from vision, love & grit. My greatest joy and gift is empowering women through fashion. I help them find their style, rock a new look that they seriously feel beautiful in.

That’s why I have developed a way to help more women through my Masterclass...

Buy Now

"Being a fashion entrepreneur is secondary to my love of helping women find their style in a way they ever believed possible."

Whilst I sell my Masterclass and one-on-one services, I would love you to know the vast majority of my work is offered to you 100% free of charge.

Join my Style Tribe and receive a weekly Style Guide, insight into all things style and creative, cool down-to-earth fashion blogs and posts with love and fun.

For those who do buy my services, thank you… part proceeds of sales go to Beanies for Brain Cancer.

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You will also get a super-cool weekly style update delivered to your inbox each week.
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"I think that what I often see is that people are frightened of fashion and that because they’re scared of it, or it makes them feel insecure they put it down… I think that’s usually because they feel in some ways excluded or not part of a cool group."

ANNA WINTOUR

"Fashion hits so many things that I love. It's art, interiors, creativity..."

"Every woman deserves to have easy access to becoming the most stylish versions of themselves. This is what women want from me. I have finally worked out a platform where I can reach them all."

“I had lost my style mojo. Not sure what I felt good in anymore. I am blown away at how Lucy just pulls it all together. At first I was a little out of my comfort zone having someone with me in my wardrobe. However, Lucy just has done it so many times that it quickly went away. Her eye for putting outfit selections together is incredible. I will rebook her for other events without a doubt. Three hours and she takes you to another level.”

Karyn–Upton
“Today I joined the STYLE TRIBE with @lucy.macgill.stylist. Even after thirty-odd years of my own journey with fashion. Today I learnt new tricks and new ways to wear my OWN wardrobe. I went shopping at home and felt like I had been on a shopping spree!! #yay. LUCY is genuinely invested in helping you put together looks that are suited to YOU. And, because YOU already own them, this makes the styling suited to YOUR own age, shape & height. There are easy to watch fast video fashion edits you can revisit. A personal fashion journal and one-hour personal zoom session with LUCY herself. You even get a free clutch #yippee You’re encouraged to keep in contact via #facebook and post your own pictures and ask questions. I loved it. Thanks Lucy xx”

jane-morley
“I was sick of looking frumpy at work. I now also know how to mix my work stuff on the weekend. I never thought I would wear sneakers with my suit pants, throw on a striped tee and cross-body bag. I am in love with my weekend wardrobe so much now… Beyond just a nicer work style. Thank you Lucy.”

rebecca-lawrence
“I have found Lucy’s advice and tips so useful and have been inspired to ruthlessly clean out my wardrobe and think about what my style actually is now! I have always loved fashion and still do but I don’t love spending hours shopping for it anymore and so getting Lucy’s hot tips on where to buy items and ideas of how to style clothes I already have that I might never have even thought of has brought a whole new excitement into dressing. Thanks so much Lucy xx”

lisa
“At first I felt intimated being with Lucy for the knowledge just spills out of her. However very quickly I felt not only an ease, but a connection with a woman that made me come to life. She showed me looks I would never have dreamt of. I was almost resigned to the fact that I was not going to CARE.. but I do care. I feel so different every day opening my wardrobe and FYI – I get ready in half the time with triple the outfits. For someone so glamorous she is so earthy, normal & inspiring.”

janet-jordon
“I stand in my wardrobe each day with a whole new vibe. Instead of seeing sizes that I dont fit into and beat myself up. I dress for me, my age and feel totally confident in what to purchase going forward to make my wardrobe come to life even more. Less waste. Lucy just inspires me.”

Jess–Holmes
“I just loved the feeling of stretching myself into all these new looks. In doing that I found my own version of me. I bumped into my x the other day and I owned it! Best investment EVER. I’m a Happy Style Tribe member! xx”

LInda–Jones
“I hit menopause and felt like a plug had been pulled out. Then to be faced with Lucy as a size 8 when I had just become a size 12. I thought what have I done!!.. But OMG, she is a bloody magician! She has just given me more than I ever could have dreamt. She has a gift beyond the knowledge of putting together incredible outfits. She honesty is the first person to have heard me & made me feel VISIBLE in a long time. THANK YOU LUCY…”

Tricia–Gilds
“Lucy has dressed me for over ten years. She WAS my best-kept secret. I now have to share her with the world with her masterclass! I really lack fashion confidence and don’t have the eye or time for it. I have a husband that has many regular events, Lucy covers me out for about 6 months ahead and every event. Lucy packs for my vacations and my friends are always in awe at how little I take and how I just seem to have the perfect style. Again, Lucy has been my best-kept secret. Let’s face it Lucy MacGill is synonymous with fashion and style. J.O. x”

j-o
“The ONLY new addition you need in your wardrobe is Lucy MacGill. Unbelievable. Just do it. Not to mention the gift with purchase is beyond even the price. Cross body bag is my new obsession. Cannot recommend highly enough.”

Sara–Hopkins
“Absolutely recommend! I like to think I’ve always followed and worn what’s in fashion each season but Lucy is the master in really pulling it all together in a cool age-appropriate way! I have taken away so many new ideas!”

mel

Lucy's Style Journey

… if you like the entrepreneurial stuff.

RETAIL COMPANIES

Lucy founded several premium retail stores:

PLATINUM FASHION

Winning retailer of the year, PLATINUM was without doubt the hottest place to shop. Pre on-line Lucy sourced a mix of the most sought after brands worldwide and created a mecca for the fashion elite in Adelaide. Always that perfect mix of price point and cool.

PARI ENTERPRISE

PARI was a chain of 3 stores with a high-end mix of cool fashion, art, homewards. A mecca for bohemian luxe. Home to her own label ANGEL WINGS, as well as co-designed brands PARI THE LABEL & JOPHIEL. All home wares were curated and developed with makers in India, China and Indonesia. Luxe rugs, cushions, throw developed to work back with fashion collections. Large containers shipped from overseas many times a year. Show cased at premium Australian trade shows, selling into many hundreds of stores Australia wide.

See pics...

SHOWROOM

Lucy established South Australia premium fashion agency LUCY MACGILL AGENCY (LMA). With her stylish team they represented the best local and international brands. Sought after by many designers to have LMA represent their brands, Lucy was strategic in picking the perfect mix of brands. Proudly representing brands such as Australian Fashion Labels, House of Harlow, AG by Adriano Goldshmeid, Jac+Jack, Suboo, Tigerlily, Johnny Was, plus many more..

See pics...

STYLING

In her long list of enterprises she has her styling business. From editorial, celebrity styling, personal styling, shopping, wardrobe makeovers and vacation packing.